Hishico Helps the Jiaxing High-Speed Rail New Town Cultural Center Create a Modern Audiovisual Spectacle
Foreword: Technology Empowers New Cultural Landmarks
Against the backdrop of the integrated development of the Yangtze River Delta, Jiaxing High-Speed Rail New Town, as the city’s new gateway, is embracing unprecedented development opportunities. As a core project in the new town’s cultural development, the Jiaxing High-Speed Rail New Town Cultural Center bears the important mission of elevating the city’s cultural sophistication and enriching the spiritual lives of its residents. Recently, Hishico, leveraging its outstanding audio-visual solutions, successfully won the bid for the construction of the cultural center’s public address system, as well as the stage lighting and professional sound reinforcement systems for the small theater, infusing this new urban cultural landmark with technological vitality.
Project Overview: Creating a New Cultural Space to High Standards
The Jiaxing High-Speed Rail New Town Cultural Center is located in the heart of the new town. With a total floor area of approximately 26,000 square meters, it features a small theater, an audio-visual hall, an audio-visual lounge, and various independent themed spaces. Outdoor facilities include a music amphitheater, various leisure viewing areas, outdoor information kiosks, and a double-helix observation ramp, all designed to meet the diverse functional needs of music-themed events. Among these, the small theater—as a key component of the Cultural Center—will host a variety of cultural activities, including small-scale performances, lectures, and film screenings. The public address system in the Cultural Center’s common areas must meet diverse requirements, such as daily background music playback, emergency announcements, and zone-based control.
The project’s tendering authority set extremely high standards for the technical equipment: the system must be advanced, reliable, and scalable, while also being easy to operate and capable of adapting to future technological upgrades. Following a rigorous technical evaluation and comprehensive assessment, Hishico stood out thanks to its extensive project experience and innovative solutions, becoming the technical partner for this project.
Analysis of Hishico Solutions:
1. Small Theater Stage Lighting Systems: A Perfect Fusion of Art and Technology
Hishico has developed a customized intelligent stage lighting system specifically for small theaters. The core equipment includes:
☑ Profiling Light: Precisely controls the shape and projection range of the light beam. The spot size and edge sharpness can be adjusted through the lens, and pattern plates can be inserted to project specific shapes. Suitable for stages, theaters, and other settings requiring precise lighting design to highlight the subject or create special visual effects.
☑ Cut-off Light: Precisely controls the shape, size, and direction of the light beam through an adjustable optical system, achieving a sharp cut-off effect and capable of projecting custom patterns. Suitable for professional settings such as stages and broadcast studios that require dynamic shaped lighting to enhance visual impact.
☑ Par Light: Produces uniform, soft, wide-area illumination. Beam angle and color can be adjusted using different lenses and color filters. Widely used for general lighting and ambient lighting in venues such as stages and broadcast studios, it is easy to operate and provides stable lighting effects.
☑ Moving Head Lights: Motor-controlled horizontal and vertical rotation allows for rapid changes in projection angles. Combined with a rich variety of colors, patterns, and dynamic effects, they enable flexible and versatile artistic lighting expressions on stage, making them ideal for dynamic lighting scenarios such as performances and galas.
☑ Conference Lights: These provide high-color-rendering lighting to ensure even and natural illumination of the speaker’s face while minimizing glare in the audience area. They support smart dimming to adapt to different event needs, balancing professional filming requirements with a comfortable visual experience.
☑ Follow Spot: Used to precisely track and highlight the speaker or performer. It achieves close-ups of the subject through high-intensity spot lighting and smooth zoom functionality, minimizes interference with ambient lighting, keeps the audience’s attention focused, and enhances the sense of depth and ceremony on stage.
2. Professional Sound Reinforcement System: An Auditory Feast That Faithfully Reproduces the Original Sound
In designing sound reinforcement systems for small theaters, the Hishico team adheres to the principles of “high fidelity, full coverage, and ease of operation.” Key components include:
• Line-array speakers (OBK-2010K): Through precise vertical directivity control, these speakers achieve uniform sound field coverage, ensuring clear speech intelligibility and accurate music reproduction throughout the venue while minimizing echo interference. They are ideal for high-fidelity sound reinforcement in large spaces, enhancing the impact of speeches and performances.
• Subwoofers (OBK-928S): These supplement the line array system’s limitations to create a powerful sound experience, ensuring impactful low-frequency performance for music, films, or special effects. They enhance the overall richness and immersion of the sound while preventing mid-to-high frequencies from interfering with speech intelligibility.
• Center Channel Speaker (OBK-715): Precisely reproduces vocal dialogue and core audio content, ensuring stable, centered sound imaging. It enhances speech intelligibility and content delivery efficiency, delivering an immersive experience with synchronized audio and video—particularly during video playback and multimedia presentations.
• Monitor Speaker (OBK-610F): Provides clear, real-time monitoring feedback for the stage or podium area, ensuring that speakers or performers can accurately hear their own voices and accompaniment, avoiding delay and distortion, and enhancing on-stage expressiveness and control over the performance.
3. Public Address System: Intelligent and Efficient Voice Control
The public address system at the Cultural Center is another major highlight of Hishico comprehensive solution. The system’s features include:
■ All-IP Architecture: A distributed design based on an IP network that supports flexible zoning configurations. The management software enables real-time monitoring of all terminal statuses, significantly enhancing the system’s flexibility and manageability.
■ Multi-Source Signal Processing: The system can simultaneously process multiple signal sources—including background music, emergency broadcasts, and paging—and automatically switch between them according to preset priorities. It supports scheduled program playback to meet the diverse operational needs of the cultural center.
■ Emergency Broadcast Function: Complies with the requirements of GB50526, “Technical Specifications for Public Address System Engineering,” and is assigned the highest priority. In an emergency, the system automatically switches to emergency power to ensure uninterrupted delivery of critical information.
■ Optimized Speech Clarity: Taking into account the acoustic characteristics of different functional areas within the cultural center (such as exhibition halls, corridors, and rest areas), the Hishico team customized equalization parameters to ensure high-clarity voice broadcasts, allowing content to be clearly heard even in noisy environments.
Conclusion: Working Together to Create a New Ecosystem for Smart Culture
The Jiaxing High-Speed Rail New Town Cultural Center project represents yet another successful implementation of Hishico philosophy of “Empowering Culture Through Technology.” Moving forward, Hishico will continue to deepen its expertise in the audiovisual technology sector, driven by innovation and focused on the customer, to provide high-quality products and services to more cultural venues and contribute to the high-quality development of China’s cultural industry.
With the rapid development of new technologies such as 5G, AI, and IoT, the audiovisual experience in cultural venues will open up even more possibilities. Hishico stated that it will continue to increase investment in research and development, collaborate closely with industry partners, and jointly explore new paths for building smart cultural venues, creating a richer and more diverse cultural experience for the public.
Hishico—Where technology dances with art, and sound resonates with light and shadow!
